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Table Wines Momentum in 2009 Led by Domestic Offerings
Summary: The largest wine category with a 91.6% share, Table Wine continued its positive momentum last year...

Back-to-Back Gains for American Blends
Summary: Unlike virtually every other distilled spirits category, Blends inherently are well suited to succeed in this difficult economic environment...

Turning of the Tides for Brandy & Cognac
Issue: Cheers - October 2008
Summary: Perhaps it was just the sour economy, or maybe years of undifferentiated marketing have finally come home to roost...

Vodka on the Move
Summary: While growth has slowed, vodka still is selling well.

Tequila Continues its Growth
Summary: Tequila maintained its positive growth in 2008, although it grew nowhere near as fast as it did the prior two years.

Mixed Bag
Issue: 2010-04 Cheers
Summary: Imported beer shrinks as a category as leaders Corona and Heineken have a rough year.

Single Malt’s Future Seen As Bright
Summary: 

Single malt Scotch is positioned as an upscale, sophisticated offering, and consumers are responding.






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